Agenda of the Event
Waldorf Hilton Hotel. Aldwych, London
November 9th, 2026
We are pleased to announce our upcoming conference dedicated to the evolving world of the the cellulose industry, bringing together professionals, experts, and innovators to explore the latest developments, applications, and market trends shaping the industry.
Sunday, November 8
The event will begin with a Networking Welcome Cocktail Reception (6:00 - 8:00 PM at the Waldorf Astoria).
The cocktail has gained in popularity and attendance years after years as it provides attendees with an opportunity to connect,
build relationships, and engage with peers ahead of the main conference.
Monday, November 9
The conference will continue with a full-day program, featuring expert speakers presenting:
- the latest dissolving wood pulp markets trends and outlook
- global macroeconomic perspective and its impact on industry dynamics,
- financial analysis, giving insight into funding environments, investment trends, and financial considerations within the sector,
- how major brands are integrating sustainability into their strategies ...
- as well as insightful discussions, valuable networking opportunities during breaks and seated lunch!
The detailed agenda, including session topics and the full speaker lineup, is available below.
We look forward to welcoming you to what promises to be an engaging and insightful event.
This well attended and awaited for informal gathering provide attendees with an opportunity to network, connect, build relationships, and engage with peers ahead of the main conference.
Lars will examine why the industry’s 2011 growth expectations fell short, how capacity additions outpaced demand, and what drove lower operating rates and prices despite healthy underlying demand. He will also look at which producers emerged strongest, how industry returns and shareholder value were affected, and whether today’s fundamentals point to tighter supply-demand balances, improved pricing, and stronger returns ahead.
CelCo founder Christian Chavassieu will present his outlook for the dissolving wood pulp industry, examining supply, demand, pricing trends and structural changes across major specialty cellulose markets. Drawing on CelCo’s bottom-up market analysis, the presentation will explore shifting capacity, growing competitive pressure from China and evolving downstream demand across viscose, lyocell, acetate, cellulose ethers, MCC and other key applications. The session will assess the challenges and opportunities shaping the industry in 2026 and their implications for producers and consumers throughout the cellulose value chain.
Christian Skilich, Chief Pulp & Chief Technology Officer at Lenzing Group, will examine the challenges facing the global fiber industry and the role of innovation in strengthening competitiveness. The presentation will review recent market developments, evolving competitive dynamics and Lenzing’s strategy for future growth. Drawing on examples of new projects and initiatives, the session will highlight the company’s strategic priorities, key growth drivers and approach to navigating a challenging market environment.
Dan Willwerth will outline Roquette’s strategic expansion into the pharmaceutical market and its positioning for growth in cellulose ethers and microcrystalline cellulose (MCC). He will also share the company’s expectations for an evolving pulp supply base and the implications for the cellulose value chain.
IKEA’s Democratic Design approach balances five key dimensions—form, function, quality, sustainability and low price—to create products that are accessible to as many people as possible. Anna Palmberg, Material & Innovation Developer – Textiles at IKEA, will explore the role of man-made cellulosic fibres (MMCFs) in home furnishings, discussing their advantages, challenges and place within IKEA’s approach to textile innovation and development.
The container shipping market continues to shift, driven by changing trade flows, fleet capacity, network disruptions, and sustainability developments. Patrick Hore, Global Head of Energy, Chemicals & Raw Materials at Maersk, will provide an update on the key forces shaping global supply chains, including volume trends across major trade routes, the fleet capacity outlook, potential network disruptions, and technical and sustainability developments. He will also consider what these changes could mean for sourcing, logistics, operations, and strategy in 2027.
